“While the global semiconductor chip shortage remains an issue for the industry, our inventory continues to turn at record rates with nearly 50 percent of our retail sales coming from previously placed orders. Our newest models, including Bronco, Bronco Sport and Maverick, continue to enhance our sales volume. Our electric vehicle sales, with the addition of F-150 Lightning this month, increased 222 percent – growing at almost four times the rate of the industry.”
– Andrew Frick, vice president, Sales, Distribution & Trucks, Ford Blue
- Ford U.S. sales outperformed the industry – market share increases 3.5 percent over last year to 13.5 percent, despite the continued global industry semiconductor chip shortage. Gains came from battery electric vehicles, F-Series and Ford SUVs. Nearly 50 percent of retail sales were comprised of previously placed orders compared to approximately 9 percent at this time last year.
- Ford battery electric vehicle sales totaled 6,254 for the month, up 222 percent over last year, while growing almost 4 times faster than the overall U.S. electric vehicle segment in May.
- Mustang Mach-E posted a new monthly sales record – sales up 166 percent over last year, E-Transit sales had its best monthly sales since its launch earlier this year with 874 vans sold, while F-150 Lightning records its first customer sales at the end of May.
- F-Series was the only full-size pickup nameplate to post a gain in May over a year ago, with sales up 6.9 percent. F-Series was able to improve on its sales lead, outselling its second-place competitor by 24,300 pickups through May. F-Series continued to turn at record rates, while 59 percent of its retail sales in May came from previously place orders.
- Maverick added an additional 6,089 truck sales in May, while turning on dealer lots in just 5 days. 97 percent of Maverick retail sales in May came from previously placed orders.
- Bronco family, Maverick and Mustang Mach-E continue to be a hit with customers new to Ford, with nearly 70 percent of sales coming from competitive conquests.
Ford’snewestSUVs,BroncoandBroncoSport,totaled 18,985 vehicles, while improved inventory flows gave both Explorer and Edge a sales gain of 18.7 and 81.2 percent respectively.
Customers are equipping new vehicles with Ford’s BlueCruise hands-free driving technology. More than 38,000 customers have activated the BlueCruise feature, driving a combined 4.5 million miles using the technology.